PUMA is the world’s third-largest sports equipment manufacturer.

Founded in 1948, PUMA is a German company specialising in the manufacture and marketing of sports goods. The brand has built a solid reputation in the performance sport segments, but also offers sportstyle collections for everyday wear.

PUMA Group owns the PUMA, COBRA Golf and Stichd brands.

In 2018, Kering disposed of the majority of the holding in PUMA it had maintained since 2007 by distributing an exceptional dividend to shareholders in the form of PUMA shares. Following this distribution, Artémis holds a direct stake of 28.52% of PUMA equity, and an indirect stake of 3.96% via Kering.